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Keep in view that SEO is a fantastic one time thing. Meaning, you do not pay a predetermined fee and then be completed with it. Instead, it's a constant process. So expect contain that inside your monthly marketing budget.
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It's hard to build a loyal audience/customer base if you do not know who's interested to talk to your offer. Together with a niche which is very specific, it will be simpler for a person to focus on those truly interested to learn more with that niche, thereby getting the outcome you most want.
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Know your site structure. If you have had a site that opens with a FLASH presentation or your whole site is constructed in FLASH, you may not have an optimized site. Recently I put up a new website to buy client who had a one page website that the JPG symbolic representation. Google and the other search engines read text, so FLASH and images do not provide the written text Google uses in their database!
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